My art of copy.
Wandering and wondering with words.
SCRIPT – REIMAGINE PLASTIC
Internal comm. film developed for Cofresco.
It’s time to REIMAGINE plastic.
Not as waste, but as a RESOURCE.
Let’s REALIGN to a circular economy.
REINVENT the ways we make plastic.
RETHINK the ways we use it.
And REFINE the ways we dispose of it.
Cofresco joins this REVOLUTION,
By RENEWING our goals for 2025
We’re RETHINKING the future of plastic,
where it has a better economic and environmental outcome.
1. We do it by, REDESIGNING our products and packaging to be made from circular resources.
2. Making them entirely RECYCLABLE or biodegradable, thereby minimizing the waste we leave behind.
3. REDUCING our usage of resources in our production processes, supporting the avoidance of food waste by keeping food fresh for longer.
4. And by creating REUSABLE products for the future, giving them more purpose.
So, let us RESOLVE to change,
RESTORE the environment,
And RESCUE our planet,
By REIMAGINING PLASTIC